the work
[100% SIGNAL//ZERO NOISE]
MURAL FEST: THE BIG PULL UP
// LOCKING DOWN BLOCKS. SUPPLYING THE HEAVY HITTERS.
Across a three-year PERIOD, I directed the logistical and creative architecture for a city-wide visual occupation. My Art Direction was rooted in the ground game: managing the production budget, navigating municipal permits, and SUPPLYING ARTISTS with the industrial lifts and bulk supplies needed to execute at scale. I curated the call for talent and acted as the primary liaison between property owners and artists, ensuring that every project was a strategic match for the environment. This is a case study in high-stakes project management and sustained urban transformation.
team hansen fORMULA D: STREET READY GEAR
// HIGH OCTANE HARDGOODS AND APPAREL. FULL SEND.
Team Hansen lives at the REV LIMITER, and our merch strategy followed suit. For an entire Formula Drift season, I directed a high-velocity creative pipeline, designing and delivering unique, event-catered graphics for every stop on the national tour. Managing a coast-to-coast production schedule required extreme creative stamina and logistical precision ensuring fresh, location-specific inventory was track ready from Long Beach to New Jersey. This was a masterclass in brand agility and seasonal asset management.
art battle: TOTAL TURNOUT
// RAW TALENT. THROWING PAINT. PACKING THE HOUSE.
This was about building a high-pressure arena where creative output met commercial viability. I directed the entire operational lifecycle: from venue procurement and stage design to managing the artist registry and on-site supply chains. Beyond the aesthetics, I oversaw the financial ecosystem, tracking ticket sales and canvas auctions to ensure seamless payouts to the artists. We provided the structural integrity so the scene could provide the chaos.
SIXES SESSIONS: SHOP FLOOR SHAKEDOWN
// HARD CONCRETE GARAGE. HIGH FIVES & STAGE DIVES
In a town AS quiet AS POCATELLO, we weaponized our workspace. For a full year, we kept the bays open for the Northwest’s heaviest BANDS, scaling up to 3 shows a week when the scene caught fire. As Art Director, I treated the dual-bay garage as a permanent brand installation, utilizing the raw cinder block and concrete architecture to frame an unfiltered DIY resonator. We pinned the volume until the walls sweat, proving that a 1,500-square-foot shop could sustain a year-long cultural movement.